Official Website Notice:


The official website for 10/10HOPE is 1010hopehk.com.

If you visited us via our old URL (hk.1010hope.com), search engine results, or saved bookmarks, please use 1010hopehk.com going forward. We recommend updating your bookmarks so we can continue bringing you the latest products and services.

About 10/10HOPE: Choosing a lifestyle that is kind to your body, mind, and the planet.

10/10HOPE is a Hong Kong online boutique for natural, organic skincare and lifestyle items, carrying international clean beauty brands such as Neal's Yard Remedies and Bondi Wash.

We believe life is shaped by the choices we make. 10/10HOPE is more than just a multi-brand lifestyle shop—we are a green brand deeply committed to the environment, society, and the relationship between humans and the Earth. We represent a conscious, pure, and sustainable path forward: choosing a healthy lifestyle that is gentle on both your skin and the planet

Bringing together global niche brands, leading a new era of clean beauty.

We are dedicated to sourcing unique, eco-conscious niche brands from around the world, introducing the principles of natural wellness and Clean Beauty to the Greater China region. We strictly advocate for healthy products free from questionable ingredients, saying no to chemical toxin accumulation to safeguard every moment on your skin. This is more than skincare—it is the beginning of a refined LOHAS lifestyle.

Harnessing the power of organic botanicals to restore balance in mind, body, and soul

Health is the foundation of lasting beauty. At 10/10HOPE, we believe that gentle nourishment through pure, natural, or organic ingredients is the only true way to achieve complete harmony of body, mind, and spirit from the inside out.

Among our thoughtfully curated collection, you can easily discover tailored lifestyle recommendations for every aspect of your daily routine:

  • Skincare & Haircare: Leave unnecessary burden behind and treat your skin and scalp to pure botanical care and soothing wash experiences.
  • Organic Aromatherapy, Home Fragrance & Herbal Tea: Carefully selected essential oils and ambient scents to soothe your senses and improve your sleep quality through aroma.
  • Home Care & Mother and Baby: Eco-friendly home cleaning and safe, gentle care for mothers and babies, thoughtfully safeguarding your entire family’s well-being.

Choosing 10/10HOPE is choosing a pure, natural way of living—helping you cultivate your healthiest self.

Healthy | Wellness: The Foundation of Beauty to Restore Mind, Body, and Spirit

Only through gentle, consistent care and healthy daily habits can your body, mind, and skin achieve total, harmonious balance. 10/10HOPE is dedicated to sharing this approach to wellness, accompanying you on your journey to discovering your healthiest, most radiant self.

Organic | Pure Botanical Nourishment Sourced from Nature

We travel the world to carefully select organic skincare brands that align with the philosophy of 10/10HOPE. Formulated with pure, natural, and certified botanical ingredients, these curated products are designed to nurture and condition your skin and body from the inside out.

Choosing reassuring, non-toxic skincare alongside healthy, organic living minimizes the harm chemical ingredients cause to your skin and body. Beyond personal care, it reflects a deep and gentle love for nature and the Earth.

Positive | Spreading Positive, Radiant Energy Through Fragrance and Aromatherapy

Driven by our original intention to promote a beautiful way of living, 10/10HOPE infuses continuous vitality into daily life through essential oil aromatherapy, healthy eating initiatives, and curated lifestyle aesthetics.

Within our multi-brand concept stores and experiential spaces, what you discover goes beyond natural, pure products from around the world. You will experience a warm, uplifting, and healing positive energy. Through scent, we hope to accompany you amid the fast pace of urban life, helping you rediscover a passion and positive outlook for living.

Eco-Friendly | Gentle Environmental Action for a Sustainable Planet

Eco-friendliness is the non-negotiable soul of 10/10HOPE. Guided by our commitment to self-care and environmental kindness, we rigorously select ethical brands that use Fair Trade ingredients, uphold Cruelty-Free principles, and actively reduce their environmental footprint across production and packaging.

We do more than retail—we actively practice green sustainability alongside our brand partners. Through annual carbon reduction and environmental initiatives, we turn the pursuit of beauty into meaningful action for the Earth, partnering with you to protect our shared home.

10/10HOPE FAQ

Q1. How are shipping fees calculated for Hong Kong orders? Is there a free shipping offer?

  • Free Shipping Threshold: Enjoy free shipping on single orders with a final net total of HK$500 or above (after applying discounts and promo codes).
  • Standard Shipping Fee: Orders under HK$500 will incur a **HK$50** shipping fee.
  • Remote Areas: Deliveries to remote areas will incur an additional HK$10 remote area surcharge (applies even if the order meets the free shipping threshold).

Q2. How long will delivery take?

  • Processing Time: Orders are typically processed within 1 to 2 business days after payment confirmation.
  • Delivery Time: Once dispatched, delivery usually takes 2 to 3 business days within Hong Kong (deliveries to remote areas or during peak promotional periods may require an additional 1 to 2 days).

Q3. Do you accept returns or exchanges?

Items purchased in stores or online are strictly non-returnable and non-refundable. Exceptionally, exchange requests may be accepted solely for defective items, subject to our terms and conditions (refunds are not accepted).

Q4. What should I do if I receive a defective item?

Application Period:

Please email customer service with details and photos of the defect within 7 days of purchase. We will contact you as soon as possible to arrange verification. (If you do not receive a response within 7 days of submission, please email cs@vitel-hk.com).

Exchange Requirements:

Once an exchange is approved, all of the following items must be kept and returned in good, unused condition:

  • Original official receipt
  • Complete original packaging (protective covers, tags, outer box, and all included documentation)
  • All accompanying vouchers, coupons, and promotional free gifts

Ineligible for Exchange:

Sale/discounted items, orders with missing/damaged/used receipts or packaging, and orders where non-10/10HOPE vouchers or shopping mall promotional offers were used.

(Note: 10/10HOPE reserves the right to amend these terms and conditions at any time and retains the final decision.)

Q5. Can I earn 10/10HOPE member points for purchases made on the official website? Are membership benefits shared between physical stores and the online store?

Dear Valued Customer,

Please note that our online store and physical boutique stores operate on separate membership systems, and customer data is not synchronized between the two:

  • Online Store Membership: Accounts registered and purchases made on this website are for online use only and cannot be queried or linked at physical stores.
  • Physical Store Membership: Membership accounts and purchase histories established in our physical stores cannot currently be used to log in or synced with the online store.

Thank you for your understanding and cooperation!

Q6. Do you offer product samples if I want to try perfumes or skincare products first?

A: Yes! Every online order includes 2–3 complimentary sample sachets or fragrance discovery samples shipped directly with your package (sample styles are selected at random or based on current monthly promotions). Enjoy exploring our curated skincare and luxury fragrance range from the comfort of your home.

10/10HOPE Official Website Address Update Notice

Dear Valued Customer,

Please note that the official 10/10HOPE website address has been updated from hk.1010hope.com to 1010hopehk.com.

The former URL is no longer maintained or updated by us, and the content or information displayed there does not represent our current official status.

If you have any inquiries regarding your account or orders, please feel free to reach out to us via our official Facebook, Instagram, or Customer Service.

Thank you for your understanding and continued support!

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