Privacy policy
10/10 HOPE HK operates this store and website, including all related information, content, features, tools, products, and services, designed to provide you (the customer) with an enhanced shopping experience (collectively, the 'Service'). 10/10 HOPE HK is powered by Shopify, which enables us to provide our services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make purchases or other transactions through the Service, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern regarding the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you understand the collection, use, and disclosure practices described herein.
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Personal Information We Collect or Process
When we use the term 'Personal Information,' we refer to information that identifies you or can reasonably be linked to you or another individual. Personal Information does not include anonymously collected or de-identified information that cannot identify or be reasonably linked to you. Depending on how you interact with the Service, your place of residence, and as permitted or required by applicable law, we may collect or process the following categories of Personal Information, including inferences drawn therefrom:
- Contact Details: Includes your name, address, billing address, shipping address, phone number, and email address.
- Financial Information: Includes credit card, debit card, and financial account numbers, payment card information, financial account details, transaction details, payment methods, payment confirmations, and other payment details.
- Account Information: Includes your username, password, security questions, preferences, and account settings.
- Transaction Information: Includes items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, as well as your past transaction history.
- Communications with Us: Includes information provided when communicating with us, such as inquiries submitted to customer support.
- Device Information: Includes information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage Information: Includes details regarding your interactions with the Service, such as how and when you browse or interact with the Service.
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Sources of Personal Information
We may collect Personal Information from the following sources:
- Directly from You: Including when you create an account, visit or use the Service, contact us, or otherwise provide us with your Personal Information.
- Automatically via the Service: Including from the devices you use to access our products, services, or website, as well as through cookies or similar technologies.
- From Our Service Providers: Including when we engage them to provide specific technologies or to collect or process your Personal Information on our behalf.
- From Our Partners or Third Parties.
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How We Use Your Personal Information
Depending on how you interact with us or the type of service you use, we may use your Personal Information for the following purposes:
- Providing, Customizing, and Improving the Service: We use your Personal Information to deliver the Service, including fulfilling our contract with you, processing payments, completing orders, remembering your preferences and items of interest, sending account-related notifications, handling purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipments, facilitating returns and exchanges, enabling reviews, and tailoring personalized shopping experiences (such as product recommendations based on purchase history). This may also include analyzing your information to refine and enhance the Service.
- Marketing and Advertising: We use your Personal Information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or direct mail, and serving online ads for products or services on the Service or other websites based on your past purchases, cart activity, or interactions.
- Security and Fraud Prevention: We use your Personal Information to verify your account, ensure secure payment and shopping experiences, detect, investigate, and act upon potential fraud, illegal, unsafe, or malicious activities, protect public safety, and maintain the security of our Service. If you choose to register an account, you are responsible for keeping your credentials safe. We strongly advise against sharing your username, password, or login details with others.
- Communicating with You: We use your Personal Information to provide customer support, respond to requests, deliver effective service, and maintain our business relationship with you.
- Legal Compliance: We use your Personal Information to comply with applicable laws, respond to valid legal requests (including from law enforcement or government authorities), investigate or participate in civil discovery, litigation, or legal proceedings, and enforce or investigate potential violations of our terms or policies.
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How We Disclose Personal Information
In certain circumstances, we may disclose your Personal Information to third parties for legitimate business purposes subject to this Privacy Policy, including:
- Sharing with Shopify, vendors, and third parties providing services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
- Sharing with business and marketing partners to deliver marketing services and targeted ads. For instance, we partner with third-party services via Shopify to support personalized advertising based on your online activities across different merchants and websites. Our partners use your information according to their respective privacy notices. Depending on your location, you may have the right to opt out of sharing information for targeted advertising.
- When directed or requested by you, or with your explicit consent (e.g., for product shipping or via social media widgets and login integrations).
- Sharing with our affiliates or members within our corporate group.
- In connection with business transactions (e.g., mergers or bankruptcy), to comply with legal obligations (including responding to subpoenas or search warrants), to enforce applicable Terms of Service, or to protect the rights, property, and safety of our Service, users, or others.
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Relationship with Shopify
The Service is hosted by Shopify, which collects and processes Personal Information regarding your access and usage to provide and improve the Service. Information you submit will be transmitted to and shared with Shopify and third parties located outside your home country. Additionally, to protect, expand, and enhance our business, we utilize enhanced features provided by Shopify that combine data from your interactions with our store, other merchants, and Shopify. In these instances, Shopify acts as a data controller and responds to requests regarding your data rights. To learn more about how Shopify uses your Personal Information, visit the Shopify Consumer Privacy Policy (or exercise rights via the Shopify Privacy Portal).
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Third-Party Websites and Links
The Service may contain links to third-party websites or platforms. If you visit sites not operated or controlled by us, we recommend reviewing their privacy and security policies. We do not warrant and are not responsible for the privacy, security, or accuracy of third-party platforms. Information disclosed on public or semi-public spaces (including social media networks) may be visible to other users and is not governed by our limitations. Linking to third-party platforms does not imply endorsement of their content or operators.
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Children's Data
The Service is not intended for children, and we do not knowingly collect Personal Information from individuals under the legal age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with Personal Information, please contact us using the information below to request deletion. As of the effective date of this Privacy Policy, we do not knowingly 'sell' or 'share' (as defined under applicable laws) Personal Information of individuals under 16 years of age.
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Information Security and Retention
Please note that no security measures are infallible, and we cannot guarantee absolute security. Data transmitted to us electronically may not be completely secure during transit; please avoid sending sensitive or confidential information through unencrypted channels.
We retain Personal Information based on factors such as account maintenance, service delivery, legal compliance, dispute resolution, and contract enforcement.
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Your Rights and Choices
Depending on your location, you may possess some or all of the following rights regarding your Personal Information. These rights are not absolute and may be subject to legal exceptions:
Right to Access / Know: The right to request access to Personal Information we hold about you.
- Right to Erasure: The right to request deletion of your Personal Information.
- Right to Rectification: The right to request correction of inaccurate Personal Information.
- Right to Data Portability: The right to receive a copy of your Personal Information and request its transfer to a third party.
- Managing Communication Preferences: You may opt out of promotional emails at any time via the unsubscribe link provided in the message. Non-promotional account and order-related communications will continue to be sent.
To exercise your rights, contact us using the details below. For information regarding Shopify's data processing and related rights, visit [https://privacy.shopify.com/en](https://privacy.shopify.com/en).
We will not discriminate against you for exercising your privacy rights. Identity verification may be required prior to processing requests. Authorized agents acting on your behalf must provide written authorization and verify identity directly with us.
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Complaints
If you have concerns regarding our handling of your Personal Information, please contact us. Depending on your jurisdiction, you may also have the right to appeal our decisions or lodge a complaint with your local data protection authority.
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International Data Transfers
We may transfer, store, and process your Personal Information outside your country of residence. For transfers out of the European Economic Area (EEA) or the United Kingdom, recognized transfer mechanisms (such as EU Standard Contractual Clauses or UK equivalent frameworks) will be utilized unless the recipient jurisdiction ensures an adequate level of protection.
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Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Revisions will be published on this site with an updated 'Last Updated' date.
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Contact Us
If you have questions about our privacy practices or wish to exercise your rights, please contact us by email at cs@vitel-hk.com.